Introducing the Birdsong Blog | Birdsong

Welcome to the Birdsong Blog

Birdsong is a B-Corp certified sustainable fashion brand based in East London. We rescue high-quality deadstock and overstock clothing that would otherwise be destroyed, and transform it into limited-edition pieces, hand-embroidered by Mona at Bow Sewing Centre.

This blog is where we tell that story in more depth - and where we share the thinking behind it.

What you'll find here

The story behind our relaunch. Why we paused garment production in 2023, what brought us back, and why we believe rescuing deadstock is one of the most useful things a small fashion brand can do right now.

What's actually happening in sustainable fashion. From new EU regulation on unsold stock destruction, to the people and small studios doing genuinely interesting work in circularity and slow fashion — we'll cover the developments that matter, not just the headlines.

The people behind the pieces. Every Birdsong garment passes through skilled hands before it reaches you. We want you to know who's behind that work, starting with Mona at Bow Sewing Centre.

Practical, honest writing on buying better. We still believe in buying less and choosing well. This blog will include real, practical guidance - not just brand messaging - on what to look for, what questions to ask, and how to make clothing last.

Why now

Sustainable fashion is changing fast. New regulation is starting to hold larger brands accountable for waste they've quietly created for years. Deadstock and circularity are becoming central to the conversation, not a niche side note. We want this blog to be part of that conversation - grounded in what we're actually doing, not just what we believe in theory.

If you're a brand holding deadstock and want to talk about giving it a second life, or you'd simply like to follow along, get in touch at info@birdsong.org.uk.

Thanks for being here - The Birdsong Team

If you would like to write a piece for this blog, please drop us an email to info@birdsong.org