Fashion is more than just clothing - it's a powerful form of self-expression and can be a catalyst for change.

 

Consider the Black Panthers’ berets, a simple accessory that became a symbol of resistance & unity.

 

But while fashion has the potential to inspire, it also has detrimental effects on humanity - from exploited women workers to toxic materials and production practices that are ravaging our planet.

 

We don't want to abandon fashion; we want to transform it.

 

Our mission is to help everyone embrace more

sustainable living, one thoughtful choice at a time. 

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As Vivienne Westwood wisely said:

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"Buy less, choose well, make it last."

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Let’s normalise the concepts of repairing,

refurbishing, and upcycling. 

 

When it comes to buying new, let's support businesses that are committed to ethical and sustainable practices.

 

Though we’ve paused our own garment production for now, our focus has shifted to spotlighting brilliant brands that share Birdsong’s values.

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Each of us can play a role in reducing the devastating environmental impact of excessive waste. 

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Birdsong is committed to being part of the solution in two key ways:

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1. We partner with businesses that prioritise repairing, refurbishing, and recycling everyday items. Whether it's clothing or smartphones, there are simple steps we can all take to lower our carbon footprint and keep items out of landfill. Check out our collaboration with Loop Mobile, for example, to see how easy it can be.

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2. We share practical tips and resources to help you make more sustainable choices in your everyday life. Together, our small actions can create significant change.

 

Join our community to become part of the solution our planet desperately needs. 

 

Sign up for our monthly newsletter for regular tips on sustainable living, and follow us on Instagram for weekly inspiration.